Meet Joe Cronin

I've been in your shoes. I know what it's like to run a small business and always be thinking about where the next customer will come from.

Before starting Territory.io, I was Head of Sales at Koncert.com, a software company that works with sales teams across the country. That's where I learned the strategies larger organizations use: fast response times, consistent follow-up, reputation management, and thoughtful automation.

My story really started with a small business of my own. I ran a local video company called Rewatchable.com. We had great clients, but it was always a hustle. We'd miss calls because I was out with customers, and every missed call felt like lost revenue.

Territory.io brings together both sides of that journey: the reality of running a small local business and the practical systems used by high-performing sales organizations.

Local businesses deserve a clear, credible way to show future customers what working with them is really like.

That belief led to Territory.io's remote interview process. We interview real customers, edit their words into concise stories, and give home service companies reusable video proof for their websites, social media, proposals, and follow-up.