THE ROOFER'S 5-MINUTE GUIDE

How any roofer can create their own customer testimonial video.

A simple way to let your happiest customers help you win the next job.

Short, practical, no video jargon.

No camera crew required No memorized script No acting

THE BIG IDEA

What if your happiest customers were always in the waiting room?

Imagine every homeowner who walked into your office could hear from one of your happiest customers while they waited. Would you close more roofing jobs?

A testimonial video gives your website something similar. Before a homeowner ever speaks with you, they can hear a real customer explain what it was like to choose you, work with you, and be happy with the result.

1happy customer

5simple questions

1trust-building video

THE SIMPLE PLAYBOOK

You already know how to do the hard part.

You completed the job. You earned the customer's trust. Now give them an easy way to tell the next homeowner what that felt like.

Find one happy customer

Start with someone who has already shown you they appreciate your work.

Make the ask easy

A quick conversation feels much less intimidating than “being in a video.”

Ask about their story

The right questions help a natural, believable testimonial come out.

Put it to work

Let their voice help the next homeowner feel confident choosing you.

STEP 1 · FIND THE RIGHT PERSON

You probably already know who to ask.

Don't start with a list of every customer you've ever had. Start with the people who have already made their appreciation obvious.

They left a great review
They complimented your crew
They referred a neighbor
They sent a thank-you text
They said you made the process easy

STEP 2 · HAVE A CONVERSATION

Ask about the story—not about how great you are.

The best testimonials don't sound like advertisements. They sound like a homeowner telling a neighbor what happened.

01
What problem were you having with your roof?
02
What made you decide it was time to fix it?
03
What were you looking for in a roofing company?
04
What was it like working with us?
05
What would you tell another homeowner considering us?

STEP 3 · KEEP IT SIMPLE

Make it easy for them. Keep it simple for you.

You are capturing a conversation, not filming a Super Bowl commercial.

Use what you have

A phone or laptop is enough to get started.

Find a quiet spot

Clear audio matters more than fancy equipment.

Face the light

A window in front of the customer usually works.

Let them be human

A pause or a little laughter can make it feel real.

STEP 4 · PUT IT TO WORK

One good customer story can travel.

Give your best customers a voice in the places where future customers are already deciding whether to trust you.

Your website

Let homeowners hear from someone like them before they call.

Estimate follow-up

Send a real customer story while they are comparing roofers.

Social media

Give your posts a human voice instead of another company claim.

YOUR NEXT STEP

Imperfect is better than interchangeable.

Your first customer video may have a pause, a stumble, or a little background noise. That's okay. A real customer talking about a real experience can do more for your credibility than another perfectly polished roofing website that looks and sounds like every other one.

Start with one customer this week.

Want someone else to handle the interview and editing? See how Territory works →